imageHere’s one of those studies that seems to defy gender stereotypes . . . until you think about it and say, “You know, that actually makes sense.” According to Npower, MEN spend more money on impulse buys than women: Men spend approximately $41 on impulse buys versus $31 for women.

The main reason is that women spend more time bargain hunting, going to sales, and researching before they buy something. Men are more likely to grab something off the shelf or buy something online. Men are also more likely to go out impulsively to eat or drink women plan their meals and nights out more carefully.


One Comment Add yours

  1. the cajun says:

    Hmmm. I guess they didn’t take into account the gay male shopper. I don’t know any self respecting gay man who doesn’t do his shopping homework first before buying something they really want. Too bad. They missed a great demographic here. Cheers.



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